Fast-Moving Consumer Goods (FMCG) companies in Bangladesh play a pivotal role in the nation’s economic landscape by supplying essential everyday products to consumers across the country. So, let’s know about Top 10 FMCG Company in Bangladesh. These companies offer a diverse range of products that cater to the daily needs of households, covering categories such as food, beverages, personal care, home care, and more.These FMCG companies have demonstrated remarkable adaptability to changing consumer preferences and market dynamics. They continuously innovate to bring products that meet the evolving demands of a growing population. With a focus on quality, affordability, and convenience, FMCG companies in Bangladesh have earned the trust and loyalty of millions of consumers.
These companies often contribute significantly to job creation and economic development, employing a substantial workforce in their manufacturing, distribution, and marketing operations. Their products are distributed through extensive networks, reaching both urban centers and rural areas, thereby improving accessibility and availability.In recent years, FMCG companies have also embraced sustainable practices, incorporating environmentally friendly packaging, responsible sourcing of ingredients, and initiatives that promote social welfare.As key drivers of the consumer goods sector, FMCG companies in Bangladesh not only stimulate economic growth but also enhance the overall quality of life for the population by providing essential products that are an integral part of daily living.
Some interesting facts about top 10 FMCG Companies in Bangladesh.
- Hindustan Unilever Limited (HUL) is the largest and among top FMCG companies in India, which has been in India for over 80 years.
- The gross sales value of FMCG in the country rose to $3.9 billion in FY22, up from $3.7 billion a year ago, said Zaved Akhtar, CEO and managing director of Unilever Bangladesh.
- Examples of FMCGs include milk, gum, fruit and vegetables, toilet paper, soda, beer, and over-the-counter drugs like aspirin.
- The Fast-moving consumer goods (FMCG) sector is the 4th largest sector of the Indian economy.
- The market size of consumer goods in Bangladesh is $3.6 billion with an annual growth rate of 9 per cent, said the FBCCI paper.
- The 7Ps comprise Product, Price, Place, Promotion, People, Process, and Physical evidence
- Highest salary that a Fmcg Manager can earn is ₹6.5 Lakhs per year (₹54.2k per month).
- Pran is one of the largest FMCG brands in Bangladesh.
- Hindustan Unilever Limited is India’s largest fastmoving consumer goods (FMCG) company with a Historical presence in India of over 80 years.
- The e-commerce revolution has brought about a significant shift in the way FMCG businesses approach sales and marketing.
List of Top 10 FMCG Company in Bangladesh
|02||Nestle Bangladesh Ltd||1994|
|03||Square Foods & Beverages Ltd.||2000|
|04||Square Toiletries Ltd||1994|
|05||Transcom Beverages Limited||1985|
|06||Pran RFL group||1981|
|08||Partex beverage ltd||1997|
|09||Acme Agro vet and Beverage Ltd.||1954|
Unilever Bangladesh Limited (UBL), a leading Fast Moving Consumer Goods Company with a 60-year legacy, holds a pivotal place in over 90% of households’ daily lives. Boasting 26 well-known brands like Rin, Wheel, Lux, and Lifebuoy, UBL seamlessly integrates into the routines of millions of Bangladeshi consumers. UBL’s commitment to sustainable living is evident in its ethos, “What’s good for Bangladesh is good for Unilever,” as it strives to balance business growth, environmental responsibility, and positive societal impact.Having roots intertwined with Bangladesh’s development, UBL’s history dates back to the early 1900s when the first sunlight soaps arrived, aiming to enhance hygiene. The company’s footprint expanded from a single distributor in Chattogram to all administrative districts by the 1970s. Beyond soap, UBL introduced products like hair care, skin care, and water purification, adapting to evolving consumer needs. Today, the majority of personal care products are locally manufactured, meeting 95% of local demand.
With a network of 1.3 million retail outlets, UBL serves both urban and remote areas. Upholding a commitment to social and environmental development since inception, UBL structured its sustainability efforts through the Unilever Sustainable Living Plan (USLP) in 2010. The subsequent Compass strategy enhances UBL’s positive societal and environmental impact. Pioneering green manufacturing, UBL aims for carbon neutrality by 2025 and plastic neutrality by aiding in waste management. Benefiting over 100 million Bangladeshis, UBL stands as a progressive partner in the nation’s journey.
As one of the world’s largest food and beverage companies, Nestlé has touched the lives of individuals and families across 191 countries for over 150 years. In Bangladesh, our mission remains the same: ensuring a healthier future for a nation we’ve collaborated with for a quarter-century. Established in 1992 as a joint venture between Transcom Limited and Nestlé S.A., Switzerland, Nestlé Bangladesh PLC initiated commercial operations in 1994 with its inaugural factory in Sreepur. By 1998, it became a wholly-owned subsidiary of Nestlé S.A.
Nestlé Bangladesh has enriched lives for two decades, offering an array of products and services catering to every life stage. Our engagement spans community involvement, farmer training, livelihood enhancement, nutritional education for families, and advocacy for sustainable practices. Our diverse product range includes NESTLÉ FRUITA VITALS, NESCAFÉ, MAGGI, NESTLÉ KOKO KRUNCH, and more.Consumer well-being remains paramount, with stringent quality and safety standards upheld throughout our portfolio. Nestlé Bangladesh, guided by the promise of “Good Food, Good Life,” persists in innovating to elevate lives and contribute to Bangladesh’s healthier future.
SQUARE Food & Beverage Limited, established in 2000, stands as a premier food company in Bangladesh, esteemed for its top-tier products and customer trust. Through a dedication to excellence, the company has firmly entrenched itself in the market. USFDA certified and holding ISO 9001:2000 and ISO 22000 credentials, it upholds the highest quality standards.The portfolio of SQUARE Food & Beverage Ltd. encompasses five distinctive brands: Radhuni, Ruchi, Chashi, Chopstick, and Aaram. Radhuni, the flagship brand, serves as a cooking essentials expert, while Ruchi caters to the youth with instant snacks. Chashi Aromatic Rice simplifies grain sourcing, and Chopstick pioneers salt-free Instant Noodles for health-conscious consumers. Aaram guarantees 100% fruit juices with an emphasis on natural flavor and reliable quality.
While catering to local demands, SQUARE also exports to over 30 countries, meeting global demand for quality products adhering to international standards. The company’s triumphs are underpinned by an unwavering commitment to quality, perpetual product innovation, and exceptional customer service.
SQUARE Toiletries Limited (STL) endeavors to enrich lives by fostering well-being and offering a spectrum of 50 quality products across categories like Personal Care, Health & Hygiene, Fabric Care, Baby Care, Hair Care, Home Care, and Oral Care. The company, established in 1988, symbolizes “Quality” and “Care” and boasts 20 renowned household brands. An impressive 8 out of 10 Bangladeshi households engage with our products daily, emphasizing our widespread influence.Committed to health and quality, STL has achieved ISO 9001:2015 and Good Manufacturing Practice (GMP) certifications, affirming its excellence in process management. Notably, STL’s initiatives extend beyond commerce. Senora, Bangladesh’s pioneering sanitary napkin, has taken strides in breaking taboos around menstruation since 1989. STL’s contributions span child care as well, with Meril Baby & Supermom advocating “vaccination” and “breastfeeding” awareness.
STL’s societal role includes a “toll-free” telecare center providing expert medical and psychological counseling, benefiting all Bangladeshis. Rural outreach and empowering women are paramount. Partnering with BRAC, ‘JITA,’ Kollyani, ‘Nirapod,’ and more ensures rural access to daily essentials while uplifting women’s livelihoods.STL’s global footprint spans 30 countries, with brands like Sepnil, Jui, Kool, and Magic. STL’s award-winning brands such as Senora, Jui, and Sepnil are revered by industry experts and consumers alike. Through leading brands like Meril, Chaka, Supermom, and Sepnil, STL contributes around 10% of the SQUARE Group Turnover. Dedicated to holistic betterment, STL’s journey is etched in progress for people, the environment, and the economy.
Transcom Beverages Ltd. (TBL) stands as the sole PepsiCo beverages franchise holder in Bangladesh, firmly establishing itself as the preeminent beverage entity within the nation. TBL’s commanding presence resonates in its status as the country’s largest beverage enterprise, shaping the market landscape. Operating cutting-edge facilities in Dhaka, Chittagong, and Konabari, TBL takes pride in its capacity to craft an array of iconic beverages, including Pepsi, 7UP, Mirinda, Slice, Mountain Dew, and Aquafina.
A notable achievement lies in TBL’s recognition as PepsiCo’s exclusive partner of choice, highlighted by its coveted title as the Global Bottler of the Year, a distinction secured not once, but twice. This accolade underscores TBL’s exceptional alignment with PepsiCo’s vision and values, culminating in a fruitful collaboration that extends beyond borders. Furthermore, TBL’s manufacturing facilities stand out on the global stage, as one of only twelve entities to attain the platinum standard acknowledgment by PepsiCo. This prestigious recognition mirrors TBL’s unwavering commitment to excellence, as well as its profound impact on PepsiCo’s global operations.TBL’s narrative is one of transformative growth, marked by its strategic franchise relationship with PepsiCo, which serves as a cornerstone for its success story. Through state-of-the-art plants and a diverse product portfolio, TBL shapes the beverage industry in Bangladesh while resonating as a beacon of achievement within the larger PepsiCo network.
PRAN, an acronym for “Program for Rural Advancement Nationally,” embarked on its journey in 1981 with a mission to uplift the rural economy and agro-based products in Bangladesh through fruit and vegetable processing. Founded by retired Major General Amjad Khan Chowdhury, PRAN has evolved into one of Bangladesh’s largest food product corporations, ranking among the top 10 Groups of Companies that export to 138 countries.RFL, previously known as ‘Rangpur Foundry Limited,’ emerged in 1980 as a market leader in Cast Iron, PVC, and Plastic Items. It began its operations with cast iron production, with the first shipment amounting to $3 million USD.
By 2017, PRAN’s exports had surged beyond $231 million, with significant markets including India, Saudi Arabia, UAE, Malaysia, and Oman. PRAN-RFL, with over 80,000 direct employees and 200,000 indirect employees, conducts extensive operations across the country. The diverse product portfolio of PRAN-RFL encompasses Lift & Generator, Culinary items, Biscuits & Bakery goods, Confectionery, Dairy products, Juices, Rice, Snacks, Textiles, Toiletries, Spices, Electronics, Furniture, Foundry products, Bikes, Stationery, Poly Bags, Hangers, Water Tanks, and PVC items.PRAN’s trajectory embodies its commitment to rural development, economic growth, and global expansion. From its inception with fruit and vegetable processing, PRAN has emerged as a multifaceted conglomerate playing a pivotal role in Bangladesh’s food and industrial sectors, while RFL has etched its mark as a leader in various manufacturing domains.
City Group embarked on its entrepreneurial journey in 1972, commencing as City Oil Mills, a venture focused on mustard oil. Orchestrated by the visionary Fazlur Rahman, the group has expanded its footprint to encompass 40 significant enterprises within Bangladesh. Earning global acclaim, City Group clinched the prestigious UK-based Superbrand Award in 2009, amplifying its stature. Recently undergoing a rebranding endeavor, City Group now occupies an esteemed position as the seventh entity on the roster of Top 10 Groups of Companies.
City Group’s extensive array of activities spans across consumer goods, food, steel, printing and packaging, shipping, power and energy, shares and securities, insurance, media, and healthcare. The collective workforce of City Group, numbering around 10,000, contributes to the group’s multifaceted ventures, each catering to distinctive business units.Among City Group’s flagship enterprises are City Oil Mills, City Re-rolling Mills, City Vegetable Oil Mills Ltd, City Fibers Ltd, Hasan Plastic Industries Ltd, Hasan Flour Mills Ltd, and more. This diverse portfolio ranges from oil and milling to energy, securing a notable presence in various sectors. From its inception in mustard oil to its present-day conglomerate status, City Group’s transformation is emblematic of its substantial influence on Bangladesh’s commercial landscape.
In 1994, Mr. M. A. Hashem, the Chairman of Partex Group, embarked on a pivotal journey that would shape the beverage landscape in Bangladesh. During his visit to a US International Trade Exhibition, he crossed paths with executives from Royal Crown Cola Co. International, sparking the inception of the “RC” beverage brand in Bangladesh. Recognizing the potential of international brand recognition and quality, Mr. Hashem envisioned its acceptance in the local market.Upon his return, extensive marketing research ensued, jointly conducted by Partex and RC International. Encouraged by positive outcomes, in 1996, Partex Beverage Ltd. was established under the guidance of Corporate Head and Directors. Mr. Rubel Aziz, a trailblazer in the RC concept, assumed the role of Managing Director. The Group raised Tk. 10 Crore in equity to fund the initiative. Although registered as a Public Limited Company, no public offerings were made at the time.
A factory was established in Rajendrapur, located 40 km from Dhaka city. The company commenced commercial production on October 6, 1997, followed by the launch of RC in Dhaka on October 20, 1997. This marked the transformation of Partex Beverage Limited into the exclusive official bottler of Royal Crown Cola Co. International.In the subsequent three years, Partex Beverage introduced a range of innovative products in new packaging, expanding its reach beyond Dhaka into untapped markets. Its value soared to over Taka 80 crore (US$ 16 Million), underscoring its remarkable growth and resonance within the industry.
The ACME Agrovet and Beverages Ltd is the latest addition to the ACME group, emerging as a dynamic player within Bangladesh’s FMCG industry. It commenced its journey with a modest range of offerings, including ACME mango and orange juice, which laid the foundation for subsequent expansions. This evolution led to the introduction of ACME mineral water, ACME Spice, ACME Tea, ACME Mustard Oil, ACME Candy Bar, ACME Tomato Ketchup, ACME Furoot Lychee, ACME Tamarind Chutney, and ACME Instant Orange Drinks Powder. Currently, The ACME Agrovet and Beverages Ltd is on the brink of unveiling an extensive array of products, with several currently in the development phase. The substantial reputation of its parent brand positions it as a burgeoning force within the FMCG landscape of Bangladesh.
The company’s vision centers on reaching even the most remote corners of the nation, enhancing lives with quality offerings at affordable prices. Aligned with this, their mission is to ensure health, vitality, and happiness for all by producing ethical drugs and medicines of unparalleled quality at accessible rates, with an expansive distribution network ensuring availability even in remote areas. The core objective of the company revolves around capturing a significant market share across the entire country in a short span, leveraging its strong reputation and commitment to superior quality. Focused on enhancing sales growth, productivity, profit margins, and overall company image, The ACME Agrovet and Beverages Ltd remains dedicated to customer satisfaction and continuous improvement.
Founded in 1973 by Mr. M Anis Ud Dawla, ACI, short for “Advance Chemical Industries,” stands as a prominent conglomerate in Bangladesh. Originating as a subsidiary of Imperial Chemical Industries (ICI) in East Pakistan, ACI has evolved into a multifaceted entity with a robust presence across diverse sectors. The conglomerate’s activities span Pharmaceuticals, Consumer Brands, Automobile, and Agribusiness, collectively contributing to its expansive influence. With a nationwide workforce of over 8,384 dedicated individuals, ACI’s impact resonates throughout the country.In 2016, ACI showcased its global footprint by marketing a diverse portfolio of around 5000 products across 10 countries spanning three continents. The conglomerate’s remarkable journey has positioned it as a noteworthy contender, securing the fifth spot in the list of Top 10 Groups of Companies.
ACI’s network extends to its sister concerns, each playing a pivotal role in its comprehensive business landscape. ACI Consumer Brands, ACI Fertilizer, ACI Formulations Ltd, ACI Agrochemicals, Apex Leather-crafts Limited, ACI Salt Limited, ACI Pure Flour Limited, ACI Foods Limited, Premiaflex Plastics Limited, Creative Communication Limited, ACI Motors Limited (Yamaha), ACI Logistics Limited (Shwapno), ACI HealthCare Limited, ACI consultants, ACI Pharmaceuticals, and ACI Electronics Ltd collectively contribute to ACI’s diverse operations. This conglomerate’s enduring legacy is marked by its commitment to innovation, excellence, and holistic growth across various sectors, solidifying its position as a formidable force in Bangladesh’s corporate landscape.