Twitter CEO Elon Musk recently created a stir by reintroducing Periscope, a live video streaming service that Twitter purchased in March 2015. He used outdated Periscope technology on Wednesday to perform a quick video broadcasting session on Twitter. 2014 saw the creation of Periscope, which attracted so much attention that Twitter decided to purchase it even before its official debut. Although there was initial excitement, the platform was shut down by Twitter in 2021 due to declining usage and rising costs.
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In spite of this, Musk seems to be interested in revitalizing Periscope. Musk stated during his spontaneous Periscope session that the video was “pretty low-res,” and another individual—likely a Twitter developer—replied that they “hadn’t fixed it in like eight years.” The video, according to Musk, was using the 2015 Periscope code, which essentially functioned. Additionally, he mentioned that the live video feature was being tested to determine its functionality and that it could be adjusted appropriately to increase resolution.
Regarding the potential resurgence of Periscope and the future of live video streaming, Musk’s Periscope session has sparked interest and debate. We’ll look at the history of Periscope, its ascent and decline, and what Elon Musk’s interest in it might signify for the future of live video broadcasting in this blog article.
Twitter Periscope’s History
In order to establish a live video streaming network that was simple to use and available to anyone with a smartphone, Kayvon Beykpour and Joe Bernstein founded Periscope in 2014. With the help of the software, users could broadcast live video from their mobile devices, and viewers could interact with the broadcaster by leaving comments and like their videos. The program soon grew in popularity and created a lot of anticipation, with many praising it as the social media of the future.
Periscope was purchased by Twitter in March 2015 for an alleged $86 million before it had even been officially introduced. Twitter was perceived as making the acquisition as a strategic effort to increase its video capabilities and compete with other social media platforms such as Facebook and Snapchat.
Periscope was formally released in March 2015 after being acquired by Twitter and rapidly became well-known. The software was simple to use, and users who wanted to share their experiences in real time loved its live video streaming features. Periscope was widely used to communicate with people worldwide, stream live events, and share vacation experiences.
A new generation of influencers emerged as a result of Periscope’s popularity, using the service to grow their fan bases and interact with their viewers. The real-time connections these influencers made with their followers through the use of Periscope allowed for a more personal and genuine interaction than was possible through other social media channels.
Despite its early success, Periscope’s enthusiasm started to fade quite soon. Many users found it challenging to find new content on the platform due to competition from other live streaming services like Facebook Live and Instagram Live. The app’s usage decreased as a result of several users experiencing harassment and abuse on the platform.
Twitter announced in December 2020 that Periscope would be discontinued in March 2021. The corporation attributed the shutdown to dwindling utilization and rising expenditures. While Twitter urged users to switch to live streaming, some users were disappointed by the platform’s closure and the loss of its distinctive features.
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Elon Musk’s Periscope Session
Elon Musk pleasantly surprised Twitter users on Wednesday by conducting a brief video streaming session there. Musk’s use of what appeared to be outdated Periscope technology during this session set it apart from others. Periscope was a once-famous live video streaming app that Twitter acquired in 2015 but shut down in 2021 due to declining usage and rising costs.
In the impromptu Periscope session, Musk acknowledged that the video was “pretty low-res.” Someone responded, seemingly a developer for Twitter, by saying they “haven’t fixed it in like eight years.” Musk continued by saying that the Periscope code was from 2015 and that they were testing the live video feature to see if it worked. He added that they would improve and modify it as necessary.
The hearts were not visible in replays, despite Musk complaining about them for a significant portion of the video. This suggests that the video streaming session wasn’t a legitimate broadcast, but rather a test run.
It has been suggested that Twitter may be planning a relaunch of the live video streaming app after Musk used Periscope technology for his Twitter video session. Periscope’s future, though, has not yet been officially announced by Twitter.
Recent Periscope video sessions on Twitter by Elon Musk have raised speculation about a potential Periscope relaunch. But it’s still unclear whether Twitter will actually resurrect the formerly well-liked app or if this was just a one-time test. If Periscope will make a comeback, only time will tell.